Brand Name Rationale:
GardMark is a solid, two-syllable, perennial brand name. This type of classic construction, the pairing of two positive connotation words to create a unique brand, makes for timeless, enduring brand names. “Gard” provides a distinctive spelling with just four letters -- mirroring the four letters of “mark” and creating visual symmetry. This creates both distinction and visual appeal when viewing the brand name. “Mark” represents the “mark of excellence,” and a higher standard of performance. The name communicates strength and capability in a simple and straightforward manner.
Equipped to Defend | The Standard in Protection | Security Made Certain
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