Brand Name Rationale:
KidBloom is both a brand name and an imperative… it’s time for kids to bloom! In this sense, the name is a call-to-action, a company, product or service that helps empower kids through food, exercise, nutrition, clothes, environmental interaction, etc. Bloom is a nurturing word, and conjures up a sense of out of doors, gardening, planting and growing. “Kid” helps place the category as youth oriented. The word “Bloom” also rhymes with “boom!” “zoom!” and “room” making for fun and supportive brand messaging.