Brand Name Rationale:
MatchStep communicates the ability to assist, keep pace, guide and mentor a potential client each step of the way. It can also serve in the fitness space as a name to capture the sense of movement, action and advancement. MatchStep is a simple, two syllable name with a definitive delivery. It can serve as a call-to-action. The word step allows languaging around raising, rising, climbing, advancing and achieving a higher level of performance.
Igniting your success | Reaching higher. Going farther. | The power to take you there.